How to use it
- Pick one published article as the source for the whole month.
- Replace each post type below with a real post drawn from that article.
- Print this page or save it as a PDF and tick off each day as it ships.
Week 1 — Launch the idea
| Day | X | Newsletter | Community | |
|---|---|---|---|---|
| Mon | Core argument post | Hook + link | — | — |
| Tue | — | Key statistic from the article | — | — |
| Wed | Story / behind-the-scenes | — | — | Discussion question |
| Thu | — | Short thread (5–7 posts) | Issue: article summary | — |
| Fri | Carousel: 5 takeaways | Contrarian take | — | — |
- Capture prompt: invite readers to the newsletter in the Friday carousel's last slide
Week 2 — Go deeper
| Day | X | Newsletter | Community | |
|---|---|---|---|---|
| Mon | How-to from section 1 | Quote-style insight | — | — |
| Tue | — | Mistake to avoid | — | Answer a related question |
| Wed | Framework / checklist | — | — | — |
| Thu | — | Before vs after | Issue: one lesson expanded | — |
| Fri | Poll on a debate point | Reply-bait question | — | — |
- Capture prompt: offer a free template or checklist in exchange for an email
Week 3 — Prove it
| Day | X | Newsletter | Community | |
|---|---|---|---|---|
| Mon | Example / mini case | Result in one line | — | — |
| Tue | — | Tool or resource list | — | — |
| Wed | Myth vs fact | — | — | Share a worked example |
| Thu | — | Thread: step-by-step | Issue: reader questions | — |
| Fri | Lessons learned | Hot take | — | — |
- Capture prompt: ask readers to reply with their own situation
Week 4 — Recap and recycle
| Day | X | Newsletter | Community | |
|---|---|---|---|---|
| Mon | Summary of the month | Best-performing post, reworded | — | — |
| Tue | — | FAQ answer | — | — |
| Wed | Personal reflection | — | — | Recap post |
| Thu | — | Final checklist thread | Issue: month recap + next topic | — |
| Fri | Link back to the article | Link back to the article | — | — |
- Capture prompt: tease next month's article to subscribers first
Four-metric tracking sheet
Record these once a week. Ignore everything else for now.
| Metric | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Posts published | ||||
| Clicks to the article | ||||
| New subscribers | ||||
| Replies / conversations |
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