How to use it
- Score each tool 1–5 on every check, then multiply by the weight.
- Run the ten-minute live test with the same article in every tool.
- Go through the red-flag list before paying for a full year.
Twelve weighted criteria
| Criterion | Weight | Tool A | Tool B | Tool C |
|---|---|---|---|---|
| Reads and analyses the article before writing | 3 | |||
| Lets you choose angles | 3 | |||
| Keeps facts grounded in the source | 3 | |||
| Learns and scores your brand voice | 3 | |||
| Platform-native formats (thread, carousel, etc.) | 2 | |||
| Avoids duplicate posts | 2 | |||
| Built-in content calendar | 2 | |||
| Imports URL, file and video | 1 | |||
| Client workspaces and approvals | 1 | |||
| Editing and AI actions per post | 1 | |||
| Clear credit or usage limits | 1 | |||
| Export and sharing options | 1 | |||
| Weighted total (max 115) |
The ten-minute live test
- Minute 0–2: import the same real article into each tool
- Minute 2–4: check whether it shows what it found before writing
- Minute 4–6: generate one LinkedIn post and one X thread
- Minute 6–8: compare every fact in the output with the article
- Minute 8–10: read both posts aloud — do they sound like you?
Cost per article
| Line | Tool A | Tool B | Tool C |
|---|---|---|---|
| Monthly price | |||
| Articles you repurpose per month | |||
| Minutes of editing per article | |||
| Cost per article (price ÷ articles) |
Red flags before an annual plan
- It writes from a title or summary instead of the full article
- Statistics appear that are not in your source
- Every post sounds the same regardless of platform
- You cannot see how many credits or posts you have left
- No monthly option to test for a few weeks first
- No clear refund policy
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