How to use it
- List every tool you pay for in the audit grid.
- Compare with the reference stack closest to your team size.
- Answer the five questions before buying anything new.
Four-category audit grid
| Category | What it does | Your tool | Monthly cost | Gap? |
|---|---|---|---|---|
| Create & repurpose | Turns articles into posts | |||
| Schedule & publish | Queues and posts to channels | |||
| Owned audience | Newsletter and email list | |||
| Measure | Clicks, subscribers, replies |
Three reference stacks
Solo creator
One repurposing tool, native platform scheduling, a free newsletter tool, and platform analytics. Keep it under four tools.
Small marketing team (2–5)
Repurposing tool with a shared calendar, one scheduler for all channels, a newsletter platform, and a simple weekly dashboard.
Agency
Repurposing tool with client workspaces and approval links, a multi-account scheduler, per-client newsletters, and a monthly client report.
Five questions before any new purchase
- Which of the four categories does this fill?
- Does a tool I already pay for do this well enough?
- Will it save more hours per month than it costs?
- Can I try it monthly before committing to a year?
- Who on the team will own it?
Cost per published piece
| Line | Value |
|---|---|
| Total monthly tool spend | |
| Hours spent on distribution × hourly rate | |
| Total monthly cost (sum of above) | |
| Posts published this month | |
| Cost per published piece (total ÷ posts) |
Get the next free resource
New templates and guides go to subscribers first.
Skip the manual work
Blog2Posts turns one article into 30 days of posts in your voice, on a calendar.
Repurpose my article free